Generation Cana
Branding & Strategy / Creative Direction / Illustration / Naming / Copywriting / Social Strategy / Social Media Design
Brief
The Cana Foundation (CF) supports research, policy and action to support the wellbeing of horses and burros in North America, and the role they play in America’s iconic prairie and grassland ecosystems. With strong connections to first nations communities and the nexus of social justice and environmental issues, CF’s founder wanted to reach more people and inspire a new audience to take action in ways that went beyond specific policy solutions.
Solution
Generation Cana is a concept by an established conservationist who wants to popularise and inspire a new and diverse generation of Americans to fall in love with their natural landscapes and support rewilding of their own worldviews, and of the lands they live on.
We helped identify a clear and pragmatic strategy to bring the client’s goals to life.
Through naming, branding and design, we established a clear vision, a compelling narrative, and worked closely with the client to ensure our work complemented and supported the emerging organisational strategy and opportunities for the Gen. Cana brand, as well as its affiliates.
We helped identify a clear and pragmatic strategy to bring the client’s goals to life.
Through naming, branding and design, we established a clear vision, a compelling narrative, and worked closely with the client to ensure our work complemented and supported the emerging organisational strategy and opportunities for the Gen. Cana brand, as well as its affiliates.
